Initializing SOI
Initializing SOI
For the Head of FP&A within a Shared Services or Global Business Services (GBS) organization, 2025 represents a critical inflection point. You are no longer just the custodian of the budget or the reporter of variance; you are being asked to act as the strategic architect of value creation across Finance, HR, and IT towers. The core problem facing leaders in your position is a distinct 'insight gap': while the volume of data flowing through GBS has exploded, the ability to deliver decision-ready insights has not kept pace. You are likely facing the '80/20 trap'—where 80% of your team's time is spent gathering and scrubbing data, leaving only 20% for the high-value analysis that drives business impact.
The context for this challenge is shifting rapidly. According to MarketResearch.com, the global Shared Services market is projected to grow from $65.8 billion in 2024 to $165.2 billion by 2030. However, growth brings complexity. Deloitte’s 2025 Global Business Services Survey highlights that GBS organizations are under immense pressure to evolve beyond repetitive tasks toward 'Center of Excellence' models. Yet, a 2024 Gartner survey indicates that 79% of CFOs cite transformation as a top priority because current operating models are failing to deliver agility. The mandate is clear: deliver faster, more accurate forecasts and prove the ROI of the shared services model itself.
This guide is not a sales pitch. It is a strategic blueprint based on current industry research and best practices from top-performing GBS organizations. We will dismantle the specific challenges of forecast accuracy and opaque work intake, provide a regional implementation framework for NA, Europe, and APAC, and offer actionable decision trees for modernizing your FP&A function. If you are Googling how to transform your GBS FP&A function from a back-office cost center to a strategic partner, this guide provides the methodology.
The challenges facing a Head of FP&A in a GBS environment are distinct from those in a traditional corporate finance role. The complexity arises from the matrixed nature of Shared Services—you are serving multiple business units with varying demands while trying to maintain standard operating procedures. Based on 2024-2025 industry data, here are the four core friction points.
According to the Association for Financial Professionals (AFP) 2025 Benchmarking Survey, the primary bottleneck in FP&A is not a lack of tools, but data complexity and system fragmentation. In a GBS context, this is exacerbated by disparate ERPs and legacy systems inherited from different geo-towers. The result is a 'swivel-chair' integration where analysts manually stitch together spreadsheets. The business impact is severe: actuals consistently miss forecasts because the inputs are stale by the time they are aggregated. Research from FP&A Trends indicates that best-in-class organizations have a forecast variance of less than 5%, while typical GBS functions struggle with variances exceeding 10-15%, leading to eroded trust with business partners.
A persistent issue cited in the SSON Research & Analytics 2024 report is the difficulty in proving value beyond labor arbitrage. Business partners often view GBS solely as a cost play. When requests arrive through opaque channels—email, chat, or hallway conversations—there is no visibility into the volume or value of work being performed. For the Head of FP&A, this makes cost-to-serve analysis nearly impossible. You cannot optimize what you cannot measure. If IT Service Delivery or HR Ops cannot link their activities to specific business outcomes, the GBS function remains vulnerable to budget cuts. The impact is a commoditized view of the department, where the focus remains strictly on cost reduction rather than value generation.
While standardization is the goal of GBS, the reality is often 'shadow operations.' A 2024 Financial Shared Services Benchmarking Study revealed significant variances in process adherence across regions. For example, a 'Procure-to-Pay' cycle might look completely different in the Warsaw hub compared to the Manila hub due to local workarounds. For FP&A, this destroys the integrity of comparative benchmarking. You cannot accurately compare unit costs or productivity rates if the underlying processes are fundamentally different. This divergence creates a 'black box' in operational reporting, preventing the identification of systemic inefficiencies.
As automation (RPA) and AI take over transactional tasks, the skill set required for FP&A is shifting. The 2025 State of Shared Services Report highlights a critical talent gap: existing teams are excellent at Excel and reconciliation but lack the 'data storytelling' and strategic partnering skills needed for 2025. In APAC, where attrition rates can be higher due to competitive markets like India and the Philippines, retaining institutional knowledge is a major risk. In North America and Europe, the challenge is often upskilling a tenured workforce to adopt new digital tools. The business impact is a stalled transformation; you may buy the right tools, but without the right people, they remain underutilized.
Solving the FP&A challenges in Shared Services requires a move away from incremental fixes toward a holistic 'Operating System' approach. This framework moves you from reactive reporting to proactive orchestration.
Before you can fix forecasting, you must fix the data inputs. You need a unified intake layer that sits above your disparate systems.
Move from run-rate budgeting to driver-based planning. This aligns with the 'Extended Planning & Analysis' (xP&A) trend identified in the 2025 FP&A Trends Survey.
Replace static monthly PDF reports with dynamic Tower Scorecards. These should expose cost, quality, and experience metrics in a single view for every tower (Finance, HR, IT).
Don't just automate for the sake of technology. Tie automation to dollar impact.
| Approach | Best For | Pros | Cons |
| :--- | :--- | :--- | :--- |
| Excel/Manual | Small teams (<10), Ad-hoc analysis | Flexible, low cost, familiar | Error-prone, creates silos, unscalable |
| BI Dashboards | Visualizing historical data | Great visualization, widely available | Passive, doesn't capture 'why', disconnected from planning |
| xP&A Platforms | Enterprise-wide transformation | Connects strategy to execution, real-time | Higher initial cost, requires change management |
| Point Solutions | Specific problems (e.g., Close management) | Deep functionality in one area | Creates data islands, integration headaches |
Transforming your FP&A function is a marathon, not a sprint. To avoid the common pitfall of 'initiative fatigue,' follow this phased roadmap.
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Success Metric: By month 12, you should aim to flip the 80/20 rule to at least 50/50—spending half your time on analysis and value creation.
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When selecting the technology stack to support your GBS FP&A transformation, neutrality and integration are paramount. The market is flooded with vendors, but for a Head of FP&A, the decision often comes down to architecture strategy: Platform vs. Best-of-Breed.
These are comprehensive Corporate Performance Management platforms that handle everything from consolidation to planning and reporting.
This is a newer category of tools specifically designed for Shared Services to manage service delivery and intake *before* data hits the ERP.
Tools specialized for specific tasks like Account Reconciliation, Lease Accounting, or Workforce Planning.
When vetting vendors, ask these specific questions:
What is the typical ROI timeline for a GBS FP&A transformation?
While full maturity can take 18-24 months, you should expect to see 'Quick Wins' within the first 3-6 months. By automating high-volume manual reporting (Phase 1), organizations often reclaim 10-15% of analyst capacity immediately. The hard financial ROI—driven by working capital improvements and headcount avoidance—typically crystallizes between months 9 and 12 as driver-based forecasting improves decision quality. According to Hackett Group research, world-class GBS organizations operate at nearly half the cost of their peers, validating the long-term ROI.
How do we handle resistance from regional teams who want to keep their own spreadsheets?
Resistance usually stems from a fear of losing control or a belief that 'our region is unique.' Address this by adopting a 'Glocal' approach: standardize the *platforms* and *data definitions* (Global), but allow for configurable *views* and *reports* that address local statutory needs (Local). Involve regional leads in the design phase (Phase 1) rather than dictating the solution. Show them that the new system eliminates their low-value data scrubbing work, freeing them to be strategic advisors.
Do we need to hire data scientists to implement AI in FP&A?
Not necessarily. The modern trend in FP&A software is 'Democratized AI' or 'Embedded AI.' Leading platforms now come with built-in predictive algorithms that finance professionals can configure without coding (e.g., auto-detecting seasonality or outliers). However, you *do* need team members with 'Data Fluency'—people who understand how to interpret statistical outputs and identify when a model is drifting. Focus on upskilling your curious analysts rather than competing for scarce data scientists.
Should we build a custom solution or buy a SaaS platform?
For 95% of GBS organizations, 'Buy' is the correct strategy. Custom builds (building your own data warehouse and front-end) often fail due to maintenance burden and lack of agility. SaaS platforms dedicated to xP&A and GBS management offer best-practice templates out of the box, regular security updates, and faster innovation cycles. Build only if your business model is so unique that no commercial software can support it—which is rare in Finance/HR/IT operations.
How does this impact our Service Level Agreements (SLAs) with the business?
Transformation should move you from 'Activity-Based SLAs' (e.g., 'respond to ticket in 4 hours') to 'Outcome-Based SLAs' (e.g., 'improve forecast accuracy to 95%'). A unified intake and reporting system allows you to measure these outcomes transparently. This shifts the relationship from a vendor-client dynamic to a strategic partnership, where SLAs are shared goals rather than just penalties for failure.
What role does 'Intake' play in financial planning?
Intake is the 'Leading Indicator' of financial performance in GBS. If you know that IT is receiving a 30% spike in 'New User Setup' requests, you can predict a downstream increase in software license costs and helpdesk volume *before* the month-end close. Without unified intake, you are forecasting based on historicals (lagging indicators). Intake data provides the real-time pulse required for accurate driver-based forecasting.
You can keep optimizing algorithms and hoping for efficiency. Or you can optimize for human potential and define the next era.
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